If you’re running a business in Leeds, your website is often one of the first things potential customers see.
But a lot of Leeds businesses are unknowingly making small mistakes that stop their website from generating enquiries.
The frustrating part? Most of these issues are easy to fix once you know what to look for.
Here are five of the most common.
1. It’s Not Clear What You Do Straight Away
When someone lands on your website, they should immediately understand:
- What your business offers
- Who it’s for
- How to take the next step
If visitors have to scroll or “figure it out”, they’ll often leave.
For businesses in Leeds, where people are comparing multiple options quickly, clarity is everything.
2. There’s No Clear Call to Action
A surprising number of websites don’t clearly tell visitors what to do next.
Whether it’s:
- “Get a quote”
- “Contact us”
- “Book a call”
…it needs to be obvious and easy to find.
Without this, even interested visitors won’t convert.
3. The Website Is Slow or Clunky
Speed matters more than most people realise.
If your website:
- takes too long to load
- feels laggy
- doesn’t work smoothly on mobile
…people will leave before they even see what you offer.
For local companies in Leeds, where users are often browsing on their phones, this can make a big difference.
4. It’s Built Without SEO in Mind
Many websites are designed without considering how they’ll perform in search engines.
That means:
- poor page structure
- missing content
- no clear targeting
Even a good-looking website won’t bring in traffic if it can’t be found.
5. It Doesn’t Build Trust
Before someone contacts you, they’re asking:
👉 “Can I trust this business?”
If your website lacks:
- clear messaging
- examples of work
- a professional feel
…it creates doubt.
And in a competitive place like Leeds, that’s enough for someone to choose another business.
What Should a Website Do Instead?
For web design for Leeds businesses, a website should:
- Clearly explain what you do
- Be quick and easy to use
- Guide visitors towards getting in touch
- Reflect the quality of your business
It doesn’t need to be complicated — just effective.
A Better Approach for Leeds Businesses
At Ee By Gum Web Design, we focus on building websites that are designed to generate enquiries, not just sit online.
We work with businesses in Leeds to create sites that are clear, fast, and built with both users and search engines in mind.
If you’d like to see how we approach web design locally, you can take a look here:
👉 https://by-gum.co.uk/web-design-leeds
Or explore our main website here:
👉 https://by-gum.co.uk/
