If you run a business in Yorkshire, chances are you’ve been told you “just need a website” and left at that. But here’s the truth: a good website for a Leeds business isn’t always the same as a good website for a Halifax one.
Same county. Very different audiences.
At Ee By Gum Web Design, we work with businesses across Yorkshire, and we’ve seen first-hand how location affects how a website should look, sound, and work.
Let’s break it down — no jargon, no nonsense.
Web design in Leeds: Busy, Competitive, Fast-Moving
Leeds is a big city with a lot going on. Businesses here are often:
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Competing with dozens (sometimes hundreds) of similar companies
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Targeting a wider audience
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Relying heavily on Google to bring in leads
What works for Leeds businesses:
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Clear messaging above the fold – people decide in seconds
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Strong SEO targeting phrases like “web design Leeds” or “Leeds web designer”
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Clean, modern design that builds trust fast
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Fast load speeds (Leeds customers won’t hang about)
Your website needs to look established and professional, even if you’re a small team.
Halifax: Community-Driven and Trust-Focused
Halifax businesses tend to rely more on:
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Word of mouth
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Repeat customers
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Local reputation
That means your website has a different job to do.
What works for Halifax businesses:
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Friendly, human language (no corporate fluff)
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Clear contact details and location info
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Testimonials from local customers
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Strong local SEO for searches like “web design Halifax”
People want to know who you are before they ring you.
One Yorkshire Brand, Two Local Approaches
This is where many businesses go wrong. They try to use one generic website to target everywhere — and end up ranking nowhere.
A smart approach is:
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One strong main brand
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Dedicated location pages for Leeds and Halifax
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Content that speaks directly to each area
That way Google knows where you operate, and customers feel like you’re actually local.
Final Thought
Yorkshire businesses don’t want flash for the sake of it. They want websites that work.
Whether you’re in Leeds or Halifax, your website should:
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Bring in enquiries
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Reflect how you actually do business
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Speak like a human, not a brochure
And yes — it should sound like it was made by someone from Yorkshire.
